Radical transparency, by design

The CMA that
never lies
to your seller.

Drag a price, see the days on market. Drag a deadline, see the price. Every number stamped, every comp counted, every limitation disclosed. The seller convinces themselves — you stay the good guy.

TrueCMA
TrueCMA

Honest math.
Shown on the screen.

Timestamped
always
Comp count
shown
Math
inspectable
The thesis

We're not the most accurate CMA. We're the most honest one.

Nobody can engineer away MLS lag, gaps, and inconsistencies. So we don't pretend to. Every screen tells you what it's looking at, when it was pulled, and how confident the math is. When data fails, we explain why — plainly. That's the deal.

Timestamp on every screen

Every data point carries a "last live pull" timestamp — not just when something fails. Always.

Comp count, always shown

"$760K based on 14 sold comps" is honest. "$760K" alone is a guess dressed up as a fact.

We never fake certainty

Thin comps? We widen the range or say "directional only." A confident wrong number is worse than no number.

Inspectable math

Every estimate has a "how was this calculated?" link — actual comps, weights, formula. No black boxes.

We tell you why we can't

If your MLS won't let us show data this old, the screen says so plainly. No spinners, no fake errors.

One price, on the page

$19.99/mo flat. +$10 per additional MLS, disclosed openly. What you see is what you pay.

When data fails

The slider never lies. The screen never goes blank.

Tier 1 — Live

Normal state. Current data with a "last live pull" timestamp on screen.

Tier 2 — Cached

MLS feed briefly down? You see your last good pull, timestamp clearly displayed. The kitchen-table presentation never breaks.

Tier 3 — Honest stop

Outage long enough that showing cached data would violate the MLS license? The screen tells the agent plainly: "Your MLS does not allow TrueCMA to show data this old. Check [MLS name] directly." No spinner. No fake error.

The comparison

TrueCMA vs. Cloud CMA

The incumbent built a brand on confident opacity. We start clean.

Category
TrueCMA
Cloud CMA
Pricing
$19.99/mo flat. One number. No tiers, no surcharges, no annual lock-in.
$35–99/mo tiered pricing with hidden surcharges and gotchas
Reports
One clean kitchen-table screen built for the in-person moment
153-page bloated PDFs built for emailing, not selling
Data Honesty
Every screen shows last-live-pull timestamp and comp count, always
Confident numbers with no math shown — black-box estimates
When Data Fails
Plain message: "Your MLS doesn't allow data this old." No spinners, no lies.
Glitchy, opaque failures — agents left guessing what went wrong
Support
AI picks up 24/7 (and says it's AI). Human VAs follow through. Always a callback.
Rings forever. No callback. Abandoned mid-bug.
Killer Feature
Seller drags a slider and feels price vs. time — with the full math exposed
Shows what sold. That's it.
Brand
Radical transparency. We publish our principles. Status page is public.
Confident opacity. You find out it's broken when the seller does.
Pricing
$19.99/mo

Flat. One number. +$10/mo per additional MLS market you're licensed in — disclosed on the page, not buried in fine print. Self-serve cancel, any time.

Waitlist

Join the waitlist.

We don't launch until the waitlist justifies it — no half-built rollout, no agents stranded on a fledgling platform. Add your name and we'll reach out when TrueCMA goes live in your market.

  • First-in-market access
  • Founding-agent pricing locked in
  • Direct line to the team
Try it now

Play with the beta

Drag the slider. Flip price-to-time. See how the screen shows its math. No sign-up required.

Disclaimer: All data shown is sample data for demonstration purposes only.